ASIA CUP
We hold the sponsorship rights awarded by the Asian Cricket Council for 14 Asia Cup tournaments from 2020-2023. This includes the Men’s Asia Cup, Women’s Asia Cup, Asia Cup Qualifier, Emerging Asia Cup & U19 Asia Cup.
In 2023, we observed an astounding traction of 367 million viewers throughout the tournament. This season reportedly had the highest rated final in the history of the Asia Cup.
INTERNATIONAL CRICKET
TCM also holds exclusive sponsorship and advertising rights for international cricket hosted by New Zealand and West Indies.
ICC CRICKET WORLD CUP
TCM has been managing partnerships for ICC World Cups for 3 decades. We have been getting brands associations with various ICC events including the ICC CWC, World T20 and Womens cricket .
DOMESTIC CRICKET
TCM owns the in-stadia commercial and advertising rights for over 20+ State Cricket Associations in India making it one of the largest players in the segment across the World .
LEAGUES
TCM is also involved in acquiring sponsorship and media rights from various Sports Federations, franchise-based leagues including IPL.
