Our Story
Key Milestones
Won the BCCI rights in 1993 for Tests/ODIs and first class cricket. Brought Pepsi and Shaw Wallace as partners.
Key Milestones
Consultant for Wills in World Cup 1996
Key Milestones
Managed the Pepsi-BCCI relationship for two decades. Basides bilateral series, managed the Pepsi Independence Cup in 1997 to celebrate 50 years of independence and the Pepsi Asia Cup
Key Milestones
Represented talent starting with managing Rahul Dravid for more than 2 decades; followed by Anil Kumble, Irfan Pathan, Mohd. Kaif, and Javagal Srinath in the coming years
Key Milestones
Managed Titan Industries involvement in the Titan Cup in 1996 between South Africa, Australia, and India — the first time a TATA company became a sponsor in a major Cricket event
Key Milestones
Managed DLF for 5 years as the Title Sponsor in the IPL since its first season
Key Milestones
Been awarded the Exclusive Commercial Rights by Asian Cricket Council for all their tournaments since 2016 Asia Cup
Played a pivotal role in organizing the Durand Cup, oldest existing football tournament in India
Had a significant role in resuming the India-Pakistan Hockey Series in 1998 after a gap of 10 years. The series was inaugurated by late former PM, Shri Atal Behari Vajpayee on oath-taking day
Worked with Pepsi and managed their relationship with BCCI for over two decades and created some major marketing campaigns. Signed young and bright talent for Pepsi including Sachin Tendulkar, Mohd. Azharuddin, and Vinod Kambli.
Managed and executed the ‘Nothing Official’ campaign for brand Pepsi. This was a cheeky ambush on Coca Cola during the 1996 World Cup and grabbed all the eyeballs.
Been a consultant to Indian Oil over the years. Hired talent for the group for their broad marketing and promotional events. Managed their involvement in the India Oil Cup and the Indian Oil Asia Cup
Facilitated the Title Sponsorship with Airtel and Karbonn for the Champions League T20
Facilitated and managed Airtel’s on-ground association with BCCI for 3 years.
Managed sponsorship for the historic Samsung Cup between India and Pakistan
Managed Fly Emirates partnership with Punjab IPL Team from 2009 – 2011 and managed Hero’s partnership with Delhi IPL team
Partnered up with Hockey India in launching the Hockey India League
Executed some iconic brand activations like ‘Britannia Khao, World Cup Jao’
Brains behind ‘Vodafone Superfan Junior’ campaign with Ravi Shastri and Rameez Raja
Facilitated Title Sponsorship for the Pro Badminton League with Vodafone and the Pro Kabaddi League with Vivo
Handled look and feel branding for IPL, HIL, HWL and Champions League
Facilitated Sachin Tendulkar’s multi year brand ambassador deal with Paytm First Games in 2020
Facilitated Dale Steyn’s multi year brand ambassador deal with Parimatch in 2021
Organising and scaling up Domestic Men’s and Women’s T20 Tournaments across several states in the country
Managing DP World’s partnership with ACC and ICC with them being the Title Sponsor for Asia Cup 2022, sponsor for Asia Cup 2023 and a sponsor for ICC World Cup 2023
Bagged a multi-year deal with ICC to be the Official Agency for Static Signage Management and Production since ICC World Cup 2023
Maharaja Trophy KSCA T20
Organized in collaboration with TCM by Karnataka State Cricket Association, Maharaja Trophy KSCA T20 is one of the biggest domestic tournaments of recent times. Players like Manish Pandey, Mayank Aggarwal, Karun Nair and more are seen competing as captains of different teams. With a traction of more than 3 crore unique viewers as of 2023, the tournament boasts a reputation of being one of the most watched and most riveting leagues in the country. Since its inception, TCM has held the exclusive commercial and broadcasting rights along with executing the entire event.
Sher E Punjab T20
Punjab Cricket Association unraveled its debut season of Sher E Punjab in 2023 with TCM being awarded the exclusive commercial and broadcasting rights. The season was a massive success with over 2 crore unique viewers and a tremendous engagement over social media with its fans, which all resulted in a turnout of over 15000 people on the day of its final. Legendary cricketers and current Indian players promoted and vouched for the tournament, making it the most highly anticipated tournament in its native state of Punjab, and across the country.
Andhra Premier League
The Andhra Premier League is a domestic T20 league hosted in Vizag, Andhra Pradesh. The marquee event saw its inception in 2022, and right away the tournament saw humongous success with viewership and engagement across platforms in millions.
TCM bagged broadcasting and commercial rights, bringing in hugely substantial sponsorships and world-class broadcasting of the event on Star Sports and streaming on Fancode.
