Role
While TCM has been working with ACC for the last 3 decades, it is since 2015 that the Asian Cricket Council has been awarding the Exclusive Sponsorship Rights to TCM for their tournaments.
Tournaments
Organized editions of the Men’s Asia Cup, Women’s Asia Cup, Asia Cup Qualifier, Emerging Asia Cup, and U-19 Asia Cup.
Scope
TCM is responsible for sponsorship acquisition, on ground production and Supplier management and are also working closely with the ACC to create innovative and exciting experiences for the fans and all the stakeholders involved.
Success Story
We have successfully executed the Asia Cup 2016 in Bangladesh, 2018 and 2021 in the UAE, 2022 in Sri Lanka, and the Asia Cup in Sri Lanka and Pakistan in 2023.
2023 Edition
In 2023, we observed an astounding traction of 367 million viewers via broadcast throughout the tournament. This season reportedly had the highest rated final in the history of the Asia Cup.
