Role
TCM worked with Pepsi from 1989 to 2008 as a consultant.
First Promotion: Kapil is Coming
During the campaign, Kapil visited and surprised some lucky households who had recently bought a crate of Pepsi.
Talent Management
Signed young bright talent for Pepsi including Sachin Tendulkar, Mohd. Azharuddin, and Vinod Kambli.
‘Nothing Official’ Campaign
Managed and executed a cheeky ambush on Coca Cola during the 1996 World Cup and grabbed all the eyeballs.
Brand Management
Managed the Pepsi-BCCI relationship for two decades. Basides bilateral series, managed the Pepsi Independence Cup in 1997 to celebrate 50 years of independence and the Pepsi Asia Cup.
